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Focus your week and use our Content Tracks to help you tailor your AW experience specific to your needs, industry background and specialties.

Monday October 30

Wednesday Nov 1

Search Events

My Advertising Week

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My Schedule

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10:00 AM CST

Things You Can Learn from the Acapulco Cliff Divers

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10:50 AM CST

Myths: How Eucerin Transformed Mercado Libre into a Skincare Education Space

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11:40 AM CST

A Microphone and a Message: Behind the Scenes of Jessica Fernandez's Podcast, the Largest Women's Podcast in Latin America

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12:30 PM CST

Tell a Story They Won't Forget

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1:20 PM CST

Diana Flores and the Global Women’s Sports Movement

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2:10 PM CST

Brandstrology: The Science of Content

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3:00 PM CST

Unveil the Power of Passions: Creating a Valuable Ad Experience

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3:50 PM CST

The Future of Entertainment

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4:40 PM CST

Amazon Studios’ ZORRO Goes Global

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5:30 PM CST

From Creator to CEO

Creative Showcase

Content, Media, & Entertainment
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11:00 AM CST

Gameloft for Brands: The Value of Engagement

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11:50 AM CST

The Alchemy Behind the Content

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1:30 PM CST

Is Doing Digital Business Journalism in Mexico a Business? El CEO 5 Years Later

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2:20 PM CST

How to Develop a Successful Campaign with Content Creators

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3:10 PM CST

Reaching the "On-the-Go" Consumer Through Commute Entertainment

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4:00 PM CST

The U18 Revolution: How Technology and Data are Changing Marketing for Young Generations

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5:40 PM CST

Non-Human Leadership

Innovation Factory

Trends and Insights
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10:00 AM CST

How Attention and AI Can Improve Advertiser Outcomes

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10:50 AM CST

Demystifying Generative AI: How to Use it in Marketing Right Now

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11:40 AM CST

Audience Ownership in the AI Age: Future-Proofing Your Targeting Strategies

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12:30 PM CST

Culture Next: Unveiling How Gen Z is Connecting and Shaping Culture on Spotify

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1:20 PM CST

The Perfect Combination: The Power of Linear TV with the Precision of Digital

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2:10 PM CST

The New Economy of Creators: Transforming the World of Content Creation

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3:00 PM CST

Humanizing Data: Connection, Experience and Entertainment

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3:50 PM CST

Data Driven Retail Media: Master the 4Es with the Power of Data

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4:40 PM CST

Insights by Aleph: The Future of Media, Advertising and Shopping

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5:30 PM CST

Culture: The Algorithm to Connect with Audiences

AI & Modern Marketing Content, Media, & Entertainment
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10:10 AM CST

How to Embrace the AI Revolution

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11:00 AM CST

Exponential Marketing: The Algorithm that Will Unleash a Revolution

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11:50 AM CST

The AI Whisperer: Unlocking the Secrets of Creative Collaboration

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12:40 PM CST

Microsoft Ads: The Transformation of Digital Advertising in the Era of AI

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1:30 PM CST

Weber Shandwick: How to Earn Attention?

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2:20 PM CST

From Adoption to Revolution: How AI is Reshaping Social

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3:10 PM CST

Reimagining Movement: Uber's Advertising Evolution in LATAM

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4:00 PM CST

How Actionable Data Powers Performance

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4:50 PM CST

Inspiration: More of What You Can See, Dream and Learn on Sesame Street

special-event

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8:00 PM CST

Invite Only Private Dinner: An Exclusive Evening at Soho House Mexico City

Amazon Ads Studio

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9:50 AM CST

Amazon Ads Welcomes You to Day 1 of Advertising Week LATAM

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10:00 AM CST

Live from Great Minds: Things You Can Learn From Acapulco Cliff Divers

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10:40 AM CST

Behind the Scenes of AWLATAM

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10:50 AM CST

Innovation and Connection: How AT&T Mexico is Leveraging Tech for a New Generation

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11:00 AM CST

AWExplains: Creative Entrepreneurship

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11:10 AM CST

The Power of PR in Shaping Corporate Success

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11:40 AM CST

Live from Great Minds: A Microphone and a Message — Behind the Scenes of Jessica Fernandez's Podcast, the Largest Women's Podcast in Latin America

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12:20 PM CST

AWExplains: Video Making Mastery

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12:30 PM CST

Best of #AWNewYork23: Paris Hilton’s 11:11 Media and Catapulting Brands into the Cultural Zeitgeist

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1:00 PM CST

Developing Talent in the Latin Music Scene

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1:10 PM CST

Inside INSIDER: Matías Stetson's Vision for Latin America's Digital Marketing World

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1:20 PM CST

Live from Great Minds: Diana Flores & the Global Women's Sports Movement

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2:00 PM CST

Creating Successful Celebrity/Brand Campaigns

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2:10 PM CST

Live From the Stage: The New Economy of Creators: Transforming the World of Content Creation

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2:50 PM CST

Celebrating Creativity in LATAM

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3:00 PM CST

Live from Great Minds: Unveil the Power of Passions — Creating a Valuable Ad Experience

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3:40 PM CST

The Evolving Influence of Women in Business

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3:50 PM CST

The Strategic Approach to Influencer/Brand Collaboration

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4:00 PM CST

Best of #AWNewYork23: Authenticity Matters — Drive Growth & Scale with Hispanic Streamers

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4:30 PM CST

Podcasting and Social Impact

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4:40 PM CST

How to Authentically Grow an Audience through Storytelling on Social Media

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4:50 PM CST

AWExplains: Strategic Storytelling

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5:00 PM CST

Mario Aguilar's Playbook: Building a Social Media Empire

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5:10 PM CST

From 'Primer Amor' to Present: A Conversation with Ana Layevska

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5:20 PM CST

Advertising Week LATAM Wrap Up Day #1

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11:00 AM CST

Speed Mentoring: Marketing Careers

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1:30 PM CST

Speed Mentoring: Young Professionals

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4:00 PM CST

Speed Mentoring: Content Marketing Superstars

8:00 AM CST

Pluto Activation

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6:00 PM CST

AWConnects Networking Happy Hour, Presented by Amazon Ads

8:00 AM CST

Entry Day 1

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