In this session...
Coming passions are the core of who we are as humans, and frequently, they shape our relationships, interests and so many other aspects of our lives. Passions can also have an important role in marketing as they have the power to make the audience not only pay attention to what you have to say but also build a meaningful connection with it. Learn from Amazon Ads how brands can connect with a wide array of audiences and support their passions while enhancing their entertainment experience.
What You'll Learn from This Session...
- Learn more about how passions can be a key driver to your marketing strategy.
- Listen from brands like Sanofi and L'Oréal about how they tailored their campaigns around audiences' passion points.
- Dive deep into how fans are welcoming to brands that bring value to their passions.