In this session...
In the social era we live in, it's clear that content is the foundation of language and interaction with consumers. Today, in advertising creation, there is indeed a predictive factor, one that lies in connecting the unexpected with the events and emotions that define the world. Just as astrology connects human beings to the positions of the stars, this is brandstrology.
What You'll Learn from This Session...
- Present and future outlook of the Gen Alpha, Z and Millennial narratives.
- Panorama of the new advertising model.
- Strategies for coolhunting.
