In this session...
We will explore how marketing is undergoing a significant transformation, where marketing will evolve into a new era based on data and the democratization of technology. Shel-Ha Bahena, Head Coach of the Interactive Media Lab at Tecnológico de Monterrey, and Kenneth Bracho, Senior Account Manager at Brandwatch, will share insights on how data has revolutionized strategies, enabling more effective and personalized execution. Discover how ingenuity and data intelligence come together to drive the future of marketing.
What You'll Learn from This Session...
- Data Cross-Cutting: From traditional data collection to generating insights from the multiverse: new sources of information about virtual interactions and user behaviors.
- Decentralization of Platforms: Empowering users and advertisers by eliminating intermediaries and enabling direct access to audiences.
- How ingenuity and data intelligence come together to drive the future of marketing.
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