In this session...
It's not the collection of data that sets leaders apart; it's the art of understanding, interpreting and humanizing it that really makes the difference for brands and businesses in this extremely competitive environment. Connecting with consumers is what every brand dreams of, but this path can sometimes be quite a nightmare.
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In the age of information and hyper-connectivity, data flows everywhere and is available to everyone, in large or small quantities, with more or less value; the person who sells at the hardware or fruit store collects data every day and every hour. It's not the amount of data collected that sets leaders apart; it's the art of understanding, interpreting and humanizing it that really makes the difference for brands and businesses in this extremely competitive environment.
During the discussion, we will explore the art of humanizing data and how it can pave the way to crafting effective communication strategies and understanding that data is more than just numbers - it is the heart and soul to encompass, connect and resonate with people. Connecting with consumers is what every brand dreams of, but this path can sometimes be quite a nightmare.
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What You'll Learn from This Session...
- How human psychology influences economic and data-driven decisions. What are the underlying motivations behind consumer behavior and how data can tap into those motivations.
- People behave very differently when they are present in "market research" than when they are acting spontaneously, Samsung Ads collects the data in a intimate, safe and authorized environment.
- What is the value of data for brands and how to effectively translate it to create connections with people and build brand equity.
