The Perfect Combination: The Power of Linear TV with the Precision of Digital

In a transitional industry where linear and cable television still hold significant sway and reach with audiences while digital television is gaining ground, the best bet for brands is omnichannel, multi-platform advertising. With this approach, brands can ensure that they reach their consumers wherever they may be and on any device they choose for entertainment. The consumer is in control! This panel presents various success stories of highly effective campaigns thanks to the mix of media they embraced.