Insights by Aleph: The Future of Media, Advertising and Shopping

For the fourth consecutive year, Aleph has conducted its own global study on media consumption and industry trends, spanning thirty countries. In this session, regional findings on media consumption, preferences at each stage of the conversion funnel and the transformative impact of the Internet on the shopping experience, even in physical stores, will be presented. The results offer valuable insights for enhancing media plans, sharpening brand impact strategies and optimizing omnichannel and e-commerce approaches. View More

For the fourth consecutive year, Aleph has conducted its own global study on media consumption and trends, now spanning thirty countries and 23,400 respondents. In this session, regional findings on how consumers interact with media and how it influences their purchasing behavior will be presented. The results offer valuable insights for creating and planning effective advertising strategies in physical stores, omnichannel and e-commerce, enabling the identification of trends through generational and regional comparisons. In addition, the synergies between online and offline shopping experiences are examined, as well as the key drivers of consumer preferences and barriers to adoption. Armed with this information, agencies and advertisers can gain a deeper understanding of media and advertising to tailor their marketing and communication strategies. View Less