Gen Z uses Spotify as their trusted source of discovery, and they are more likely to consider a song, album or podcast as the biggest cultural event of the last year over some of the events that dominated the news headlines. This engagement and Spotify’s intimate relationship with our audience informs Culture Next. What’s next is already here. Are you ready to explore it? Join us for a session where we will discuss the main trends and takeaways of the report with some special guests and what it means for advertisers.

We will explore how marketing is undergoing a significant transformation, where marketing will evolve into a new era based on data and the democratization of technology. Shel-Ha Bahena, Head Coach of the Interactive Media Lab at Tecnológico de Monterrey, and Kenneth Bracho, Senior Account Manager at Brandwatch, will share insights on how data has revolutionized strategies, enabling more effective and personalized execution. Discover how ingenuity and data intelligence come together to drive the future of marketing.

In today's changing landscape, CMOs align strategies with transformative technology to optimize operations, improve customer engagement and drive conversion. By leveraging AI in social, decision-makers scale operations, reach unlimited audiences and streamline processes. AI enables informed decisions and reignites creative output, unleashing the full potential of social as a business driver.

In this evolving digital landscape, marketers face a transformative moment due to impending regulations and data privacy changes. Traditional cookies may no longer apply. In this session, we'll explore AI's role in audience ownership, analyze current realities and emphasize context as an alternative to traditional methods. Our goal is to empower marketers in their mission, exploring tactics for audience ownership, even without third-party cookies.