In this session...
We will learn how today brands like Natura are adopting influencer marketing strategies to enhance their presence and how at the same time, they encourage the creation of content by seeking diverse talents for their brand.
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We will learn how today brands like Natura are adopting influencer marketing strategies to enhance their presence and how at the same time, they encourage the creation of content by seeking diverse talents for their brand.
View Less
What You'll Learn from This Session...
- Brand recognition, that is, that Natura today in Mexico, thanks to the strategies that have been carried out with content creators, is a brand that has been able to position itself among different audiences. Before it was more of a niche brand that was kn
- Aspirational brand, by working with different content creators of different ages and who focus on very specific categories, we have managed to make the brand desirable. Today you can find your favorite content creator collaborating with Natura and that is
- The influencers Natura has worked with truly end up loving the products. We have noticed that after the campaigns, they still continue to recommend Natura in some of their content, which generates even more reliability in the brand.
