Data Driven Retail Media: Master the 4Es with the Power of Data

Join the panel "Data Driven Retail Media: Master the 4Es with the power of data” powered by Macarta, a Retail Media agency, and led by Matteo Ceurvels, Regional Analyst for Latin America and Spain at eMarketer. The panel will delve into the 4 fundamental pillars in Retail Media, exploring subjects such as content optimization and digital shelf, personalized advertising and full-funnel strategies, data analysis for a data-focused approach and decision making, as well as a comprehensive vision of the future and upcoming trends. View More

You're invited to an engaging panel that will immerse us in the complex and fascinating world of Retail Media. This session will address the four fundamental pillars of Retail Media by exploring the digital shelf concept and its proper optimization, navigating through advertising strategies focused on personalized ads with a full-funnel approach and omnichannel targeting, emphasizing the importance of data as an essential foundation of every Retail Media action, and last but not least, understanding that this is a dynamic environment that requires a persistent focus on the future to leverage powerful trends at the right time. These topics and other relevant matters will be discussed in the panel "Data Driven Retail Media: Master the 4Es with the power of data", brought to you by Macarta, a Retail Media agency, and moderated by Matteo Ceurvels, Regional Analyst for Latin America and Spain at eMarketer. View Less