Myths: How Eucerin Transformed Mercado Libre into a Skincare Education Space

Many marketers believe that e-commerce is only about performance strategies and not branding. At Mercado Libre we know that people discover, research and learn more about brands and new products. This is not performance, it is an incredible opportunity for a branding campaign and a full funnel strategy. The e-commerce world is full of insights and new territories for brands to tell a story. Today I invited Adriana Gómez Carrillo, Head of e-commerce Latam Belensdorf, to tell us a bit about a success story using audiences and insights from Mercado Libre to deliver a great experience to BDF's consumers.