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Microsoft Ads: The Transformation of Digital Advertising in the Era of AI

In this session...

As new generative AI technology grabs headlines and captures the imaginations of businesses and consumers alike, organizations have a unique opportunity to harness the power of generative AI to drive value faster in their own businesses. This presentation provides an overview of where we believe generative AI is going and how Microsoft Advertising capitalizes on these opportunities through our three pillars: we’re creating engaging experiences, are here by your side and are democratizing AI.

As the new generative AI technology makes headlines and captures the imagination of businesses and consumers alike, organizations have a unique opportunity to leverage the power of generative AI to drive value faster in their own businesses. In this presentation, we will tell you where we think generative AI is going and how Microsoft Advertising capitalizes on these opportunities through our three pillars: creating engaging experiences, we are here by your side and democratizing AI.

At Microsoft Advertising, we believe that generative AI is the future of digital marketing, and we want to share with you our vision and our solutions. We invite you to attend this presentation and discover how generative AI can transform your business. We look forward to seeing you! View Less

What You'll Learn from This Session...

  1. How generative AI can transform digital advertising and how Microsoft Advertising leverages it through its 3 pillars: creating engaging experiences, being here by your side and democratizing AI.
  2. How generative AI can help advertisers generate relevant, personalized, and creative content that connects with their audience and increases the performance of their campaigns.
  3. We will also share how Microsoft Advertising offers solutions, tools and resources that suit the needs, goals, and budget of advertisers, and that help them optimize their digital marketing strategies with generative AI.

Presented with


Speakers

Mariano Medina Walker Regional VP, Microsoft Advertising, Latin America Microsoft

Event Details

Event Type Session