Strategic Advertising: Impacting Audiences in Shopping Malls and Airports

In the fascinating world of OOH advertising, shopping malls and airports have become crucial spaces for connecting brands with diversified and global audiences. In our talk we will discuss the power of multichannel integration, explore how these iconic locations have been transformed into dynamic advertising platforms that go beyond simple storefronts and what the audience thinks about within this world of "INDOOR" advertising. View More

In this space we will talk about the results of the first study in Mexico on advertising in airports nationwide and the perspective of audiences with advertising in these spaces, we will also see how shopping malls have been transformed after the pandemic and how brands and agencies are taking advantage of these changes with the opinion of experts in the field. View Less