Javiera Betancourt

Javiera is a digital marketing professional with over 7 years of dedicated programmatic media experience, including knowledge in programmatic buying, strategy building, data management platforms and artificial intelligence tools.

She is currently the Regional Product Development Director for GroupM Nexus Media Solutions -based in Mexico- and she is responsible for developing new product solutions within programmatic media, Advanced DOOH, Influencer Marketing , Commerce Media, Addressable Television and other channels.

Javiera has worked with more than 150 brands including Cisco, Diageo, HP, FedEx, Colgate, Ford, Walmart, Walgreens, Apple, Nissan, Subaru, Peugeot, AbiInBev, Cencosud, Alicorp, Carrefour, Falabella Holding, etc.