In this session...
We are living the boom of immersive experiences. However, large productions, expensive software, glasses or helmets are no longer needed... everything is within reach of a smartphone! From trying on Barbie movie outfits and looking at Daft Punk's new helmet to flying a Game of Thrones dragon over Mexico City, Snapchat is pushing the development of Augmented Reality with Mexican talent and fresh narratives for brands to engage with new generations. Are you ready to start creating?
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We are living the boom of immersive experiences. However, large productions, expensive software, glasses or helmets are no longer needed... everything is within reach of a smartphone, from trying on Barbie movie outfits and looking at Daft Punk's new helmet to flying a Game of Thrones dragon over Mexico City.
More than 250 million people around the world are already interacting daily with Augmented Reality. What started as a “futuristic” idea has grown into more than 3 million interactive experiences using just Snapchat’s camera.
Currently, more than 300 thousand creators and teams around the world are working with Lens Studio, Snapchat's free software. The platform has placed Mexico as one of the priority markets for developing Augmented Reality with local talent and fresh narratives so that brands engage with new generations. Are you ready to start creating?
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What You'll Learn from This Session...
- Augmented Reality experiences are a trend for content creators and brands as a truly interactive way to communicate with their audiences; not only showing a message but inviting them to engage.
- Beyond a completely digital approach, Snapchat integrates Augmented Reality experiences to create a genuine connection between people, technology and the physical world we inhabit.
- The camera presents the greatest opportunity to improve the way people live and communicate. AR lets us share the complete human emotions spectre by integrating computer graphics to elevate the real world.
- Snapchat has developed machine learning and computer vision technologies to create tools for multiple uses from a single intuitive interface: Lens Studio. You no longer have to be an experienced developer to create Augmented Reality experiences.
- AR is revolutionizing the way we shop, browse and try on products. Lenses evolve ecommerce by recreating the in-store shopping experience and brands are just now beginning to realize the immense potential.
