In this session...
Nowadays, consumers show increasingly unpredictable behavior. Trying to capture their attention with linear advertising becomes more challenging and sometimes is even impossible. How can we find them and capture their interest? Programmatic advertising is the solution. Let's explore together the waves that will help us navigate to reach our audiences.
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In an environment where consumers show increasingly unpredictable behavior, attempting to capture their attention with linear advertising becomes more challenging and sometimes becomes even impossible. So, how can we succeed in finding and engaging them?
Programmatic advertising seems to be an essential solution. Nowadays, this technology allows us to navigate the ecosystem of touchpoints in an increasingly sophisticated and extensive manner, reaching open Web, video ads, Connected TV, DOOH, and an ever-growing number of channels, such as cinema.
The fundamental question is: What comes next? What can we expect from it in the mid and long term? And why not in the short term? Let's explore together the tools that will help us ride the waves of an increasingly complex and multifaceted funnel.
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What You'll Learn from This Session...
- The importance of being relevant in advertising.
- The importance of a programmatic strategy.
- The importance of new technologies and media.
- Digital advertising trends for 2024.
- Full media, Full funnel.