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Embracing Programmatic Digital Out of Home as a Revenue Driver

In this session...

After the adoption period in LatAm, programmatic digital out of home is no longer the new kid on the block. Early adopters are finding new ways to use technology as a revenue driver for their companies.

Join Hivestack’s discussion around the experience of key programmatic DOOH leaders and take your campaigns to the next level.

What You'll Learn from This Session...

  1. Introducing programmatic DOOH to your agency portfolio.
  2. How to migrate DOOH advertisers to programmatic DOOH
  3. Using technology to create meaningful campaigns.
  4. Ad Serving as a tech transparency companion.

Presented with


Speakers

Victor Perez Campos Vice President of LatAm Commercial Partnerships Hivestack
Javiera Betancourt Regional Product Development Director GroupM Nexus Media Solutions
Fernando Avila MX pDOOH Lead Clear Channel Outdoor MX
Sergio Zimerman Media Manager Nu Mexico
Luis Gilberto Lopez Diaz Head of Sales CTRL-AD

Event Details

Event Type Session