Boosting CTV Success with Impactful Content

Connected television, or CTV, is experiencing a significant boom in Latin America, with over 150 million viewers in the region, according to Comscore. CTV's extensive content offerings have driven its remarkable growth. The key concept is content curation, and among user favorites are live content, sports, events and movies. FAST platforms employ various strategies and partnerships to provide thousands of hours of entertainment for all kinds of audiences.