In this session...
Right on the heels of comScore's release of the CTV Latam study's second edition, we're excited to present a dynamic panel featuring industry representatives. This panel will delve into the profound implications drawn from the study's findings, illuminating the shifts in the media landscape and their profound implications for advertisers.
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Join us for this insightful panel, where industry experts will shed light on the transformative power of streaming and how businesses can evolve to meet the ever-changing demands of today's dynamic consumer base. Embrace the future with confidence and stay ahead in the Streaming Revolution!
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What You'll Learn from This Session...
- Responding to Shifting Consumer Behaviors with Streaming in Mexico: Uncover the strategies and tactics used by consumers as they evolve in response to the changing landscape of streaming in Mexico.
- Impact on Marketers and Communication Strategies: Discover how these changing dynamics influence marketers and their communication strategies as they adapt to effectively reach an audience that is increasingly immersed in the world of streaming.
- The Effectiveness of Streaming Advertising: Delve into the realm of streaming advertising and the essential measurement solutions required to gauge its impact accurately, exploring what works and what doesn't.
- Emerging Digital Brands vs. Leading Brands in CTV Advertising: Compare and contrast the distinct needs of emerging digital brands making their foray into streaming advertising with those of established industry leaders. Explore where their needs align and
