In this session...
Don't make ads, make ideas. Today, more than ever, it's about creating content that crosses the media, generates conversation and becomes news. Thoughts that do not interrupt people's lives because brand experience and branded content are king and queen. Today, we are no longer talking about consumers; we are talking about brand users. Discover it!
What You'll Learn from This Session...
- How the power of a strategic idea engages users.
- Being relevant enough, so consumers share your content instead of skipping it.
- Transmedia ideas as a guideline for empathy and connection. The fundamental basis of co-creation and collaboration.
