In this session...
Streaming TV offers advertisers a unique opportunity to make ads more relevant, adaptable and impactful for their target audiences, but there is still room to improve the viewing experience on streaming platforms. Rafael Pallarés, Magnite’s VP of LATAM, moderates a panel that explores the strategies and approaches media owners and advertisers are implementing to capture the full value of streaming TV.
What You'll Learn from This Session...
- How publishers and buyers are innovating to make the streaming TV ad experience feel seamless and engaging for viewers.
- Challenges and advantages that come with integrating streaming TV alongside content.
- How the increased adoption of ad supported models is opening up opportunities to improve the viewing experience on streaming TV.
