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CTV, the New TV: The Era of Control

In this session...

In an era of rapid technological advancement, Connected TV has presented a critical juncture for the traditional television industry. This titanic clash between innovation and tradition, forces us to reimagine the future of television as we know it.
We invite you to discuss this and more in a panel with two key guests from the ecosystem, Guillermo Prati, Media Account Leadership at Essence Mediacom, and Ivan Marchant Vice President Mexico, Colombia, Peru & Central America at Comscore.

Connected TV, with its on-demand content, personalized experiences, and seamless integration with the digital world, has created a revolution in how we consume media. As viewers increasingly shift to streaming platforms, cable and traditional networks face a daunting challenge: adapt or face potential extinction.

We explore the evolution of viewer preferences, the impact on advertising and revenue models, and the search for relevance in an ever-changing media landscape in an exclusive panel with Guillermo Prati, Media Account Leadership at Essence Mediacom and Ivan Marchant, Vice President Mexico, Colombia, Peru & Central America at Comscore.
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What You'll Learn from This Session...

  1. Connected TV: The new television era.
  2. From empathy to consumption: A full funnel journey by Connected TV.
  3. A new customizable, interactive and measurable television for the user.
  4. From stadiums to screens: Brands and sports in the digital age.

Presented with


Speakers

Antonella Camelione VP of Revenue Latam & Spain Kivi
Guillermo Daniel Prati Media Account Leadership Essence Mediacom
Iván Marchant  Vice President Sales, Mexico, Peru, Colombia and Central America comScore LATAM

Event Details

Event Type Session

Track  Streaming & CTV