How Attention and AI Can Improve Advertiser Outcomes

Today, brands have access to more data than ever before – from the quality of the environment in which an ad is served to the attention an ad is able to capture. In this session, we’ll touch on how brands can use this data to optimize media strategy and drive real, meaningful and measurable outcomes. We’ll also discuss:

- Prioritizing the datasets that drive decisions
- The emergence of AI as a transformative technology
- The evolution of optimization — from manual to automated