Maria Fernanda Rodriguez Calderon

María Fernanda Rodríguez Calderón has 25 years of experience in strategic planning, development and implementation of creative media advertising campaigns. Always interested in consumer behavior analysis, media trends research, especially in digital marketing.
She has agency and client experience in the categories of quick service restaurant, automotive, confectionery, food, beverages, pharmaceutical and spirits, working with globally recognized brands such as NBC Universal and Frito-Lay. In the last 16 years she specialized in entertainment marketing for Latin America both in cinema (Universal Pictures International) and in streaming where today as part of the Prime Video Business Development Worldwide team she is responsible for Connected TV campaigns for 3rd party living room devices division of Amazon Prime Video.