In this session...
Roku is delighted to extend a warm welcome to all attendees as we unveil the eagerly awaited second edition of the Connected TV (CTV) Industry Research by comScore. This comprehensive study delves into the remarkable growth of connected TV and streaming media throughout the Latin American region. We stand at the cusp of a remarkable evolution in streaming TV, and we, alongside industry collaborators, are thrilled to share these transformative insights.
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During this session, you'll have the unique opportunity to discover the groundbreaking findings of our study, which encapsulates both the invaluable insights of consumers and the nuanced perspectives of industry experts. Join us as we pave the way for a future where streaming TV becomes an unparalleled, enriching experience for everyone. Together, we will unlock the potential of CTV and make it a reality for Latin America.
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What You'll Learn from This Session...
- Explore the Current State of CTV and Streaming Media: Dive deep into the landscape of connected TV and streaming media in Latin America. Discover how these technologies are reshaping the way we consume content and engage with digital media.
- Uncover Qualitative and Quantitative Insights: Gain a holistic perspective, both from the industry and consumers, on the trends, challenges, and opportunities that define the ever-expanding CTV universe. Our study offers an in-depth analysis that transcen
- Empower Advertisers with New Horizons: Delve into the boundless possibilities that advertisers now have at their fingertips. We'll explore how they can seamlessly merge cutting-edge digital solutions with the enduring power of the TV screen, revolutionizi
