In this session...
Gen Z uses Spotify as their trusted source of discovery, and they are more likely to consider a song, album or podcast as the biggest cultural event of the last year over some of the events that dominated the news headlines. This engagement and Spotify’s intimate relationship with our audience informs Culture Next. What’s next is already here. Are you ready to explore it? Join us for a session where we will discuss the main trends and takeaways of the report with some special guests and what it means for advertisers.
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Culture is constantly growing and being redefined. It’s different for everyone and it can't be universal. Gen Z uses Spotify as their trusted source of discovery, and when they were asked to consider the biggest cultural event of the last year, they were twice as likely to say “A song, album or podcast that I love and listened to repeatedly” over some of the biggest events that dominated news or social media headlines. This engagement and Spotify’s intimate relationship with our audience informs Culture Next. What’s next is already here. Are you ready to explore it? Join us for a session where we will discuss with some special guests the main trends and takeaways of the report and what it means for advertisers.
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What You'll Learn from This Session...
- You will be equipped with Gen Z insights and actionable tactics for your brand to start reaching Zs in the moments that matter most to them.
- We will reveal how fans, creators and brands are connecting with and shaping culture on Spotify in a way that’s deeply meaningful, personal and infectious.
- You will hear first-hand the perspectives and opinions of different culture influencers about the trends found in the report.
