In this session...
At present, the key question is no longer whether traditional platforms are superior to digital ones. Instead, our focus has shifted to addressing new paradigms and challenges. We have invited leaders from some of the largest multimedia platforms to delve into these topics for a comprehensive discussion.
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At present, the key question is no longer whether traditional platforms are superior to digital ones. Instead, our focus has shifted to addressing new paradigms and challenges. We have invited leaders from some of the largest multimedia platforms to delve into these topics for a comprehensive discussion.
View Less
What You'll Learn from This Session...
- Digital Marketing vs Traditional Marketing Strategies — who's winning the battle?
- When you're planning a campaign and if you are a specialist or content creator, what is your first asset or how do you think your strategy? Only television? Multiscreens? Radio or audio? Are the audiences different?
- What is the main challenge of the media industry?
- Is it possible to integrate the multichannel strategy into digital and traditional?
- What is FAST?
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