In this session...
Inmediatamente después del lanzamiento con comScore de la segunda edición del estudio de CTV Latam, estamos felices de presentar un panel dinámico con representantes de la Industria. Este panel profundizará en las implicaciones extraídas de los hallazgos del estudio, resaltando los cambios en el panorama del CTV y sus implicaciones para los anunciantes.
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Únase a nosotros en este panel lleno de información, donde los expertos de la industria platicarán sobre el poder transformador del streaming y cómo las marcas y agencias pueden evolucionar para satisfacer las demandas siempre cambiantes de la dinámica base de consumidores actual. ¡Acepta el futuro con confianza y manténtente a la vanguardia en la revolución del streaming!
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What You'll Learn from This Session...
- Responding to Shifting Consumer Behaviors with Streaming in Mexico: Uncover the strategies and tactics used by consumers as they evolve in response to the changing landscape of streaming in Mexico.
- Impact on Marketers and Communication Strategies: Discover how these changing dynamics influence marketers and their communication strategies as they adapt to effectively reach an audience that is increasingly immersed in the world of streaming.
- The Effectiveness of Streaming Advertising: Delve into the realm of streaming advertising and the essential measurement solutions required to gauge its impact accurately, exploring what works and what doesn't.
- Emerging Digital Brands vs. Leading Brands in CTV Advertising: Compare and contrast the distinct needs of emerging digital brands making their foray into streaming advertising with those of established industry leaders. Explore where their needs align and
