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In this session...

For marketers, creativity should be about so much more than advertising. By tapping into the power of creativity, marketing becomes a way to solve real consumer problems. This people-first approach helps to create and grow brands that connect with consumers in relevant ways.

Creativity is a key driver of growth and should be at the heart of all areas of business. By shifting from creativity as a function to creativity as a mindset, it transforms what’s possible.

What You'll Learn from This Session...

  1. People First
  2. Creativity is a key driver of growth.
  3. Creativity as a mindset

Presented with


Ponentes

Yune Aranguren Core Brands Director ABInBev

Event Details

Event Type Session

Track  Streaming & CTV