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Wednesday Nov 1 Brands & Marketers

Influencer Intelligence: More Data, More Results

Wed, November 01 at 4:00 PM CST

The Creative Showcase, Presented by Heineken ( View Map)

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In this session...

In this session, we will embark on a journey into the world of influencer marketing, where data reigns supreme. We'll explore how you can leverage the power of data to elevate your strategies, enhance engagement, unlock new dimensions of success and drive ROI.

From peeling back the layers of data and analytics for profound audience insights to deploying cutting-edge tools for the optimization of content, we'll unravel the secrets behind mastering the art of data-powered mastery in creator and influencer marketing. View Less

What You'll Learn from This Session...

Strategic data utilization.
Continuous adaptation and optimization.
Ethical data practices and ROI focus.

Presented with

Speakers

Angie Guzmán Sr Director of Oral Care, Women's Care, and Corporate Communication

Jorge Zerecero Director of Sales LATAM Tagger by Sprout Social

Paulina Portillo Orozco Head of Digital Marketing Sony Music

Carmen Moreno Head of Entertainment Dentsu Creative

Event Details

Event Type Session

Track Brands & Marketers

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AI & Modern Marketing

Content, Media, & Entertainment

Ideas and Innovation

Streaming & CTV

Trends and Insights

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