In this session...
Data alone is not enough. Strong strategy comes from 40% qualitative, 40% quantitative and 20% human intelligence (that instinctual gut feeling).
See how analyzing the right data points is only the beginning of igniting the love affair between brands and consumers.
Brands can move from good to great by not only paying attention to conventional data sets but also by looking under the hood to find contextual strength from culture codes, trends, passion points and geographic pockets of discovery.
What You'll Learn from This Session...
- How to move from the mundane world of data to the sexiness in human insight.
- The culture code lessons we can learn from categories such as Alcohol, Fintech and Sustainable Tourism for Mexico and the rest of the world.
- See how companies such as The Franklin Institute, MINI Cooper and AT&T turned their brands into innovators by using disruption techniques to redefine their relationships with consumers.
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