Carolina Avella

Carolina Avella joined DiDi in 2020, seizing the opportunity to showcase her expertise in developing comprehensive 360 marketing plans and implementing high-impact strategies across several regional markets.
With a background in leading Marketing teams, she stands out as a trailblazer in Digital Marketing adoption across diverse scenarios.
As International Business Group Marketing Director at DiDi, she is regarded as a dynamic and esteemed leader. Her remarkable 3-year tenure with the company, during which she spearheaded Marketing for Food & Rides, oversaw the Spanish-Speaking LATAM Masterbrand and crafted Marketing Strategy, has raised the bar for all teams she's collaborated with. Caro has already forged a path of outstanding achievements. Prior to assuming her current position, Caro got extensive national and global experience across marketing business units of various sectors. She held key positions in companies like Johnson & Johnson, LATAM Airlines, Avianca, and Kantar.