In this session...
Impulsada por Agencias Argentinas (AA), esta charla presenta un modelo de trabajo que combina la creatividad de ambos países. Argentina se posiciona como eje estratégico en servicios publicitarios, potenciando negocios y asegurando la integración con la industria local.
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Agencias Argentinas (AA) es una cámara empresarial que reúne a las principales agencias de publicidad, agencias de marketing, agencias de medios, productoras y actores clave en la industria creativa.
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What You'll Learn from This Session...
- Establishment of an Argentine Talent Hub: The Argentine advertising industry, led by Agencias Argentinas, is driving the creation of a hub for Argentine talent. This hub will enable companies to collectively offer reliable and effective marketing content.
- Boosting the Communication Industry: The primary objective of this initiative is to boost the communication industry in Argentina with an ambitious goal of expanding fivefold in the next 10 years. This entails a focus on quality, international standards a
- Promotion of Cross-Border Collaboration: The initiative aims to facilitate cross-border collaboration between Argentine talent and international agencies and advertisers.