In this session...
The value of the content is defined by who consumes it and FAST is presented as a new platform that provides consumption options and is at the same time the answer to what this consumer has been asking for. During this talk, we want to understand what it takes to create the perfect formula — and if this is truly possible — from the point of view of content, platforms and this new Mexican consumer.
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Content surrounds the consumers in their ecosystem, and only they have the power to decide what to consume, where and when. Today, content creators are not only film directors, TV producers, writers, celebrities or journalists. Today, a person with creativity and a smart phone can create content that reaches and connects with millions of people.
As FAST gains ground in Mexico and Latin America, it creates a new ecosystem and dynamics that impact and influence audiences, brands and mainly content creators and distributors.
During this talk, we want to understand what it takes to create the perfect formula — and if this is truly possible — from the point of view of content, platforms and this new Mexican consumer, how content production has evolved and how creators and brands can connect with this increasingly demanding audiences, through empathy and relevance, without being intrusive and by always delivering value.
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What You'll Learn from This Session...
- Creation of content: How brands and creators compete in an environment where consumers also generate valuable content and understanding the value of "targeted" content from the locality, region or international.
- Platforms: FAST presents different challenges; the first is to understand the consumer in order to present relevant content, the second is to be able to put together the curation of content and the third is to grow the number of people who are experts in.
- Consumers: Evolution of today's society in terms of entertainment options, the role of television for Mexicans and its influence on consumption.
