In this session...
Over 50 years since it premiered, Sesame Street is still a staple in homes and communities, and it has grown to become the longest street in the world. Discover how it has achieved it with Sesame Street's International Senior Impact Producer, Dennise Planas, to see the "behind the scenes" of Sesame Street and learn how the brand, research and creativity intersect to meet the most urgent needs of today's children and families. Still, she will not do it alone — a friend of the fantastic place will accompany her: Grover!
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Over 50 years have passed since its premiere, and Sesame Street remains a staple in homes and communities. It has grown to become a fantastic place in the world.
Join Sesame Street International Senior Impact Producer Dennise Planas for a behind-the-scenes look at Sesame Street and learn how branding, research, and creativity intersect to meet the most pressing needs of Sesame Street's children and families today.
Stay and learn about the work behind Sesame Street and laugh with the most outgoing friend of the fantastic place: "Grover"!
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What You'll Learn from This Session...
- How Sesame Street is inspired to create multimedia content.
- Varied platforms, diverse formats and a clear purpose help Sesame Street reach a wider audience and deepen its impact.
- When it comes to learning, you can never start early enough.
- When creative and research teams collaborate, everyone wins.
- Research fuels creativity and creative ideas can give voice to research.
