In this session...
This talk unravels the creative and strategic genius behind their spirited duel, where Luis Gerardo Méndez and Diego Boneta, the faces of Mezcal Ojo de Tigre and Tequila DEFRENTE, ignited a digital marketing battle through the use of #TeamMezcal and #TeamTequila, dividing their fans and followers into two passionate groups.
What You'll Learn from This Session...
- Innovative Marketing: The talk showcases the power of innovative and disruptive marketing strategies in capturing the audience's attention and engagement.
- Audience Engagement: The use of hashtags (#TeamMezcal and #TeamTequila) effectively divided the audience into passionate groups, increasing engagement and participation in the campaign.
- Cultural Icon Creation: By challenging conventional norms and creating culturally iconic brands, the talk underscores the potential for marketing to create something unique and culturally resonant.
