In this session...
Esta charla revela el genio creativo y estratégico detrás un apasionado duelo, donde Luis Gerardo Méndez y Diego Boneta, los rostros de Mezcal Ojo de Tigre y Tequila DEFRENTE, desencadenaron una batalla de marketing digital utilizando #TeamMezcal y #TeamTequila, dividiendo a sus seguidores en dos apasionados bandos.
What You'll Learn from This Session...
- Innovative Marketing: The talk showcases the power of innovative and disruptive marketing strategies in capturing the audience's attention and engagement.
- Audience Engagement: The use of hashtags (#TeamMezcal and #TeamTequila) effectively divided the audience into passionate groups, increasing engagement and participation in the campaign.
- Cultural Icon Creation: By challenging conventional norms and creating culturally iconic brands, the talk underscores the potential for marketing to create something unique and culturally resonant.
