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¿Cómo desarrollar una campaña exitosa con creadores de contenido?

In this session...

Aprenderemos como hoy en dia marcas como Natura estan adoptando estrategias de influencer marketing para potencializar su presencia y como al mismo fomentan la creacion de contenido al buscar diversos talentos para su marca.

Aprenderemos como hoy en dia marcas como Natura estan adoptando estrategias de influencer marketing para potencializar su presencia y como al mismo fomentan la creacion de contenido al buscar diversos talentos para su marca. View Less

What You'll Learn from This Session...

  1. Brand recognition, that is, that Natura today in Mexico, thanks to the strategies that have been carried out with content creators, is a brand that has been able to position itself among different audiences. Before it was more of a niche brand that was kn
  2. Aspirational brand, by working with different content creators of different ages and who focus on very specific categories, we have managed to make the brand desirable. Today you can find your favorite content creator collaborating with Natura and that is
  3. The influencers Natura has worked with truly end up loving the products. We have noticed that after the campaigns, they still continue to recommend Natura in some of their content, which generates even more reliability in the brand.

Presented with


Ponentes

Diego Plaza CEO of FCO Group and Co-Founder Eliot Media. FCO Group
María José Arrechea Marketing Director Mexico Natura

Event Details

Event Type Session