Eduardo Lebrija

Eduardo oversees the region's revenue, commercial, and sports strategies for Paramount. He also represents Latin America on the International Markets Operating Council, focused on driving connectivity and partnership across regions, aligning business and culture around a global vision with local execution, leading optimal operation.
Previously, Lebrija held several positions at Paramount in Latin America, including GM for Mexico, GM for North Latin America, and SVP of Ad Sales. He helped propel the transition from traditional business to streaming, leading teams across all business lines.
Prior to Paramount, Lebrija served as the Ad Sales Manager at Sony Pictures Television Mexico, where he developed a marketing strategy for nine pay television channels, significantly increasing the company’s revenue.
Lebrija has a Master’s in Business Administration with a focus on Marketing from ESIC School of Business and a Bachelor of Science degree in Accounting from Universidad Iberoamericana