David Lamadrid

David’s passion for Behavioral Economics and understanding what makes consumers tick lead him to graduate from the University of British Columbia, Canada with a degree in Psychology and Economics. Throughout his life, David has lived in places like Saudi Arabia, Hawaii, Vancouver, South Carolina and Mexico, with each place impacting David’s global understanding of the world. Throughout these experiences, he was able to witness the rapid digitization of the world; each country with its own degree of expertise. Throughout the past eight years working primarily in OOH (as well as E-marketing, Affiliate and Digital Advertising), David and his brother Daniel identified an opportunity to take digitization in Outdoor advertising to the next level.

David acts as Chief Commercial Officer at OLA Media, a pioneer of Commute Entertainment; bringing premium content and the best digital features to OOH for the first time, in the backseat of rideshare vehicles.