In this session...
Welcome to the world where no one cares: population 8 billion. In the life of the average, busy, and resilient individual, brands and companies simply aren't as important. This conversation aims to introduce the tools to assist brands and companies in earning their value "earned first" in an ever-changing commercial and communication landscape.
What You'll Learn from This Session...
- New perspective. Help clients, agencies and marketing experts understand that to contribute value to earn value.
- Better metrics to be able to earn attention, measure reputation and business impact.
- A new era: Understand that when brands gain coverage and conversation, they stand out greatly in the most important company metrics.
