In this session...
Join us as we unveil the ground-breaking success of "La Casa de los Famosos," a TV show that skillfully portrayed the varied tastes of our times to resonate with an entire nation, transcending age groups and media types to deliver an engaging multi-platform experience that captivated the interest of millions of weekly viewers.
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Come gain firsthand knowledge from top executives from Didi, Televisa-Univision and Synapbox, as they share invaluable insights on how they leveraged the show's success to deliver an authentic brand integration that engaged users across channels.
And as an added surprise, brace yourselves for a special appearance by one of the show's finalists. While we won't reveal the identity just yet, rest assured that the 'Team Infierno' will grace this panel.
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