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The Power of Opinion Leaders in Marketing

In this session...

Three of the most important opinion leaders in Mexico will share their experiences about what it is like to migrate to the digital world, the importance of their work and how, even in this era of artificial intelligence, they remain completely current in traditional media.

Three of the most important opinion leaders in Mexico will share their experiences about what it is like to migrate to the digital world, the importance of their work and how, even in this era of artificial intelligence, they remain completely current in traditional media. View Less

What You'll Learn from This Session...

  1. The balance of migrating to digital media but without neglecting traditional media, maintaining its validity and presence.
  2. Opinion leaders are a powerful tool for marketing strategies.
  3. Companies that target, engage and maintain meaningful relationships with these highly regarded leaders can gain advantages such as greater visibility and increased trust from different audiences.

Presented with


Speakers

Joaquín López-Dóriga Journalist and host
Mariano Osorio Radio broadcaster and current director of Joya 93.7 FM
Raul Ferraez President and Chief Futurist Officer of FCO Group y Lideres Mexicanos FCO Group
Fernanda Familiar Journalist and Writer

Event Details

Event Type Session