Luis has more than 14 years of experience in digital, with a focus on paid media, He has worked for large companies such as Citi, Nestlé, Cabify, Penguin Random House and bebbia by Rotoplas and has achieved the business objectives for the growth of each one. Luis joined CTRL-AD this year as Managing Partner & Head of sales to put into practice all the expertise he has on the client side and be able to cover strategy, service, data, reporting needs and business objectives for clients.