•Storyteller, Insighter, Strategist, Disrupter thinker and Head of Entertainment at Dentsu Creative
•Responsible for developing integrated comms strategies fuelled by great storytelling for brands. I have been in the business for 21 years and my passion is understanding consumers and innovation, combined with data and creativity. I have developed my skills in the generation of ideas, communication platforms, branded content, creative concepts, and fusing different media, allowing me to have a 360 vision of the business.
•I have worked for major advertisers in Mexico such as: Nokia, Microsoft, Adidas, General Motors, BDF, Arla Foods, Banamex, Scotiabank, Palacio de Hierro, Diageo, Huawei, Mini, BMW, Hershey ́s, Group SEB, Citizen, Mondelez, Heineken, Ford.
•I connect brands with consumers through entertainment , I am focused on developing original content, IP's tailor made, marketing of global properties and detection of opportunities for clients, producers and media partners.