He began his professional career in 2010 in digital advertising sales for the newspaper El Nuevo Mexicano, later arriving at IAB Mexico creating direct relationship with the most important media, agencies and advertisers in the digital environment.

Later he worked in different agencies such as T2O, IPG, Pachuco Digital, among others, creating integrated campaigns for brands such as The Coca-Cola Company, P&G, Johnson & Johnson, DIAGEO, AT&T, American Express, Seguros BBVA, among others.

Currently he has been working for 7 years at KFC, where he opened the digital door for the brand in Mexico. He has developed KFC digitally, positioning it as one of the most relevant brands in the quick service restaurant category, developing different projects that have been recognized both locally and globally, and that have served as a reference for other KFC markets in Latin America.