Guy joined Samsung in 2020 and currently leads Global expansion into APAC and LATAM as GM & VP of Sales and Operations for these regions. He has been instrumental in founding and growing the Samsung advertising and content business in the regions and is part of the global management team. He also led the programmatic strategy across all Samsung screens as part of his remit.
Prior to joining Samsung, Guy spent more than a decade heading up agency relations and programmatic for Google across APAC. Guy helped agencies and clients move towards a data driven marketing approach using technology and analytics to enhance all of their marketing.
Previously Guy worked at New Corporation in London, Sydney and Melbourne, spearheading sales and commercial development and was a senior executive for the advertising division across the entire print and online publishing business.