Roberto Hidalgo, a Mexican leader with a proven track record, with over 23 years of experience in marketing, sales, strategic planning, negotiation, and communications. He transitioned from a successful career as a commercial and marketing leader in multinational corporations to become the Chief Marketing Officer & Partner at Casa Lumbre Spirits. Roberto has revolutionized the alcoholic beverage industry by creating with his partners 100% unique and iconic Mexican brands, and expanding their presence in over 50 countries.