Jorge (Tata) Varela
CEO&Founder/President
Humo Rojo / Agencias Argentinas
I started in the 90s and still love the idea’s industry. Especially for the sense of the word “industry”, which has the purpose of transformation, and that's something I've been pursuing since 2002 when I opened my first independent agency: #Creating to transform brands and constantly innovating to positively change how people feel about them.
INTERNATIONAL AGENCIES: OGILVY ARGENTINA, RATTO/BBDO
COMPANIES: AGRUPATE.COM, TELEFE, ENDEMOL INTERACTIVE
INDEPENDENT AGENCIES: OYSTER GROUP, HUMO ROJO
ARGENTINIAN AGENCIES CHAMBER: PRESIDENTE