Pepe Yacotú is Senior Director of Marketing for Paramount+ in Latin America, based in Mexico City. His role ranges from strategic planning, to the development of regional title campaigns, budget control and alignment with international teams. He also oversees the marketing strategy to drive user acquisition, retention and engagement for the Latin American streaming service.
Yacotú has more than 14 years of marketing experience and his track record includes outstanding marketing contributions to companies such as Amazon Prime Video, 20th Century Fox, Mercado Libre and Grupo Expansión. Pepe Yacotú is a Marketing graduate from Tecnológico de Monterrey and holds a master's degree in digital business from the Instituto Superior para el Desarrollo de Internet (ISDI).